BOF 介绍王一博 原文

Wang Yibo is a Chinese actor, singer and professional road motorcycle racer. Straddling the worlds of entertainment and sport, Wang has become one of the most in-demand celebrity ambassadors in China. By 2024, he had secured deals with fashion, luxury and sportswear brands including Chanel, Loewe, Jimmy Choo, Moncler, Lacoste and Anta. Furthering his endorsement credentials in the market, the star was tapped by the likes of Shu Uemura and Audi. Wang has graced the covers of the Chinese editions of GQ, Harper’s Bazaar, Marie Claire and Cosmopolitan, helping these and other magazines tap into his loyal following on social media platform Weibo, a number which surpassed 40 million people by 2024.

Having danced from a young age, Henan-born Wang took part in a national competition in his youth, which earned him an idol traineeship in hip hop. He was then trained in South Korea’s K-pop industry before making his debut as a member of the South Korean-Chinese boyband Uniq in 2014. But Wang became better known for his acting roles in Chinese TV dramas like The Untamed, Legend of Fei, Luoyang and War of Faith, as well as films like Hidden Blade and One and Only. Alongside acting, he has worked as a singer, songwriter and mentor on hit variety shows Produce 101 and Street Dance of China, and as a professional road motorcycle racer for the Yamaha China team.