路透社：similarweb估计1月13日小红书上美国iOS和Android设备上的日活跃用户数有340万
远高于我之前的估计。
在这次小红书革命之前，小红书上美国用户的平均日活只是30万。
另有说法，1月12-1月17日这五天，境外iOS和Android 两个版本的下载量，已经超过6000万。有理由相信，现在下载量肯定超过了1.5亿人次。
（下载后，不一定注册；另外，最近几天小红书升级版本多，所以每个日活跃用户可能下载数是两人次或三人次）
那么，现在修正预计：本周假日过后，小红书上，美国日活跃用户将超过2000万，非中国非美国的日活跃用户将超过500万。
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据路透社报道，分析公司Similarweb的最新数据显示，随着“TikTok难民”的涌入，小红书美国日活跃用户在本周一一天时间内增加了近300万。
根据Similarweb的预估，截至本周一，小红书在美国iOS和Android设备上的日活跃用户数约为340万，而前一天不到70万，一周前约为30万。这一数据表明，在本周转用小红书的美国用户数量比之前所知的还要多，这也解释了它为何能够迅速上升到美国应用商店下载排行榜的首位。路透社在周二报道称，仅在两天时间内，就有超过70万新用户入驻小红书。
小红书在美国的用户增速超过了TikTok的姐妹应用Lemon8。去年11月，字节跳动将TikTok和Lemon8的登录功能进行了关联，实现一个账号可以登录两款应用。Lemon8是一款生活方式应用，类似于小红书，虽然它经历了一定程度的用户增长，但增幅相对较为温和。Similarweb的数据显示，截至周一，Lemon8在美国的日活跃用户数为170万，高于此前几周的约110万。
与此同时，面临禁令威胁的TikTok日活跃用户量出现下降。Similarweb称，按照周计算，TikTok在美国的日活跃用户量环比下降2.1%至8220万左右。
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RedNote''s US Users Jump From 300K to 3 Million As TikTok Ban Looms
TikTok also sees a slight dip as US users flock to RedNote and Lemon8, according to internet traffic monitor Similarweb.
TikTok alternative RedNote has been experiencing explosive growth in the US, increasing from 300,000 active users to over 3 million in a week, according to internet traffic monitor Similarweb.
RedNote—also known as Xiaohongshu—has seen a surge of user activity as the US prepares to ban TikTok, Similarweb tells PCMag. RedNote’s daily active user count in the US reached 3.4 million on Monday, Jan. 13 as many TikTokkers began posting about moving to the TikTok rival.
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Chinese app RedNote gained millions of US users this week as ''TikTok refugees'' joined ahead of ban
NEW YORK, Jan 16 - Chinese social media app RedNote, known in China as Xiaohongshu, gained nearly 3 million U.S. users in one day earlier this week as a flood of self-proclaimed "TikTok Refugees" joined, according to new data from analytics firm Similarweb.
The Chinese-language app had about 3.4 million daily active users across both iOS and Android devices in the United States as of Monday, up from fewer than 700,000 the day prior, and around 300,000 the week prior, according to the Similarweb estimate.
The influx of users has been driven by a looming U.S. ban on TikTok, used by 170 million Americans, on national security concerns.
The data suggests an even larger shift to RedNote by U.S. users this week than was previously known, explaining its dramatic rise to the top of U.S. app store download rankings. Reuters reported on Tuesday that more than 700,000 new users had joined the app in only two days.
It also shows the platform racing ahead of TikTok sister app Lemon8, which experienced a moderate surge of its own after parent company ByteDance linked the login functions of the two apps in November.
Lemon8 had 1.7 million daily active users in the United States on Monday, up from around 1.1 million in previous weeks, according to Similarweb.
Meanwhile, U.S. usage of TikTok declined ahead of the ban, down 2.1% week over week to about 82.2 million daily active users, Similarweb said.
Many Chinese users on RedNote welcomed the newcomers and responded eagerly to questions on topics such as popular Chinese dishes, city tourist sights and even China''s birth policies, although there were also signs that U.S. users were testing limits established by Beijing''s censors.
China for years has tightly controlled cyberspace through its "Great Firewall" censorship architecture and blocked foreign social media networks such as Instagram and X.
U.S. users who have amassed followings and careers on TikTok had hoped for months that it would find a way to avoid a U.S. ban passed into law in 2023, but resignation appeared to set in this week as the Jan. 19 deadline approached.
https://www.reuters.com/technology/chinese-app-rednote-gained-millions-us-users-this-week-tiktok-refugees-joined-2025-01-16/
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信息来源：
https://www.pcmag.com/news/rednotes-us-users-jump-from-300k-to-3-million-as-tiktok-ban-looms
https://www.similarweb.com/zh/website/xiaohongshu.com/
https://www.similarweb.com/app/google/com.xingin.xhs/#overview
https://www.199it.com/archives/1737291.html
https://news.qq.com/rain/a/20250117A02T3800
