是讲如何根据自己的优势 unfair advantage 确定目标客户群 战略性制定商业计划的 个人感觉对创业很有思路启发的
The Unfair Advantage: How You Already Have What It Takes to Succeed
We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition.
This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including
as the first Marketing Director of Just Eat, the authors offer a unique framework for
assessing your external circumstances in addition to your internal strengths.
Hard work and grit aren''t enough, so this book explores the importance of money,
intelligence, location, education, expertise, status and luck in the journey to success.
From starting your company, to gaining traction, raising funds and growth hacking,
The Unfair Advantage helps you look at yourself and find the ingredients you didn''t realise you already had, to succeed in the cut-throat world of business.
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