Marketing for Chinese Lunar New Year: Remember These Shoppin
When it comes to sales, the Lunar New Year is the most important time in the Chinese calendar. Also known as Chinese New Year or Spring Festival, this holiday marks the start of a new moon and is the most significant celebration of the year. It’s usually known as a lucky time for Chinese people, but eCommerce businesses can really prosper too if they get their marketing right.Chinese consumers spent more than 926 billion yuan ($146 billion US dollars) during the Chinese Lunar New Year holidays in 2018. That’s a whole lot more than the total sales produced during the shopping-heavy Thanksgiving weekend in the US. Chinese shoppers spend big during Lunar New Year, so it’s an important time for both brick-and-mortar and eCommerce business owners. Chinese New Year begins on February 5th in 2019 and your business needs to get prepared.